Director of Data says it is doubling-down on primary data An industry troubling, data-driven commentary by Kraft Foods on the state of the data-driven ad industry. Kraft got serious about its ad buys and finds that only about 14% of impressions offered by third party ad networks are accurate. In vetting the ad networks’ data 75-85% […]
You might think VRM is your company’s process or tech system for managing the contracting and invoicing of vendors, contractors, or outsources. VRM does indeed stand for “vendor relationship management.” But what I’m talking about today is customers having just such tools for managing purchases from you. You are their vendor, after all. As marketers […]
Privacy and security are the drivers of better tools for customers. It is driving the development of VRM tools. And these will change how we market.
They roll back website legal terms after customers express outrage There are many fascinating things about General Mills’ PR headache of the last week and there are lessons to be learned. In a blog post announcing they are rolling back changes to their website legal terms, they seem baffled by the uproar their new legal […]