Archive | Social Behavior RSS feed for this archive
Last Conversation Piece

Engaging Introverts in Social Media: Four Strategies that Skirt Extrovert Bias

Social media is over-the-top biased toward extroverts. So it’s not surprising that nearly every social media strategy and its popular metrics focus on capturing extroverted behaviors.  But that also means that by ignoring strategies that engage introverts, you are leaving a lot of value sitting on the digital table. Few organizations design social programs to […]

Continue Reading

Social Media Behavior: 90% Chimp and 10% Bee

So those ever-popular contests may actually be working against your community’s best interests.

Continue Reading