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Social Media Behavior: 90% Chimp and 10% Bee

So those ever-popular contests may actually be working against your community’s best interests.

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Virtual Spaces as Third Places

We all know that Starbucks’ Howard Shultz popularized the concept of “third place” in marketing, but Ray Oldenburg literally wrote the book (or more accurately the books), “The Great Good Place.” Oldenburg argues for the importance of places outside the workplace and the home for people to gather informally to socialize – a “third place.”  He concludes that third places […]

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Business is a Human Endeavor

In our great, wide and exceptional marketing quest we overlook that we touch, move, and impact a human being. But the most human moment in business is when one person looks you in the eye, takes a leap and decides to trust you enough to buy.

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